Lobby organisation
New European Reuse Alliance
Business group · Chemicals & manufacturing also Transport & automotive · HQ: Belgium · Transparency Register entry
As of 8 October 2026, New European Reuse Alliance appears in 4 declared MEP meetings (4 different MEPs), most often with Socialists & Democrats.
In their own words
“The New European Reuse Alliance (New ERA) is a non-profit business association representing organisations that develop, operate and promote reusable packaging across Europe. Our members cover the full reuse value chain, including manufacturing, logistics, washing, digital solutions and service provision, across multiple sectors such as HORECA, FMCG, e-commerce and transport packaging.”
Read the rest of the statementShow less of the statement
“Founded in 2022 and based in Brussels, New ERA's mission is to provide expertise to deploy effective reuse systems and raise awareness among relevant EU and national policymakers in order to establish the necessary infrastructure, incentives and rules to accelerate the transition from single-use to reuse solutions. New ERA represents over 80 businesses and 8 sectoral and national reuse associations […]”
Stated goals from the organisation's own Transparency Register filing - the text on file breaks off mid-sentence where marked […].
Who they meet, and when
Which groups they meet
Share of this organisation's 4 declared meetings, by the meeting MEP's political group.
Meetings by year
Declared meetings per calendar year, 2023–2025. Bar length is relative to its busiest year (2 in 2025).
Group is each MEP's current political group, not necessarily the one they sat with at the time. Shares are rounded to whole percent.
The MEPs they meet most
The 4 most recent declared meetings
| Date | MEP | Subject |
|---|---|---|
| 25 Sep 2025 | Bruno Tobback | High-Level Discussion on Reuse and the Circular Economy Act |
| 9 Jul 2025 | Ana Vasconcelos | Circular Economy Act |
| 15 Feb 2024 | César Luena | PPWR |
| 28 Mar 2023 | Delara Burkhardt | Packaging Waste |
Meeting an MEP is a normal part of democratic life; the record is shown so anyone can see it.