MEP of the week

Lobby organisation

Check My Ads

Think tank or academic body · Think tanks & research · HQ: United States · website · Transparency Register entry

As of 7 November 2026, Check My Ads appears in 3 declared MEP meetings (3 different MEPs), most often with European People's Party.

3
declared meetings
with current MEPs
3
MEPs met
–
lobbying spend
none reported in the Register
0.9
lobbyists
full time equivalent

In their own words

“Check My Ads Institute, the digital advertising watchdog, is a non-profit established in 2022 to build a better internet business model for advertisers, publishers and people. We shine a light on the notoriously opaque and purposefully complex global advertising technology industry, which has enabled systemic exploitation of people and businesses.”

Read the rest of the statementShow less of the statement

“Our mission is to bring transparency and accountability to the digital advertising industry by advocating for common-sense safeguards to protect businesses and people, as in the financial industry. We believe that advertisers, publishers and the public deserve genuine transparency and choice. By shining a light in the dark corners of this opaque ecosystem, we push for systemic change that will reform how the internet is funded – and, in turn, how it serves and protects all of us.”

Stated goals from the organisation's own Transparency Register filing.

Who they meet, and when

Which groups they meet

Share of this organisation's 3 declared meetings, by the meeting MEP's political group.

European People's Party267%
Socialists & Democrats133%

Meetings by year

Declared meetings per calendar year, 2025–2026. Bar length is relative to its busiest year (2 in 2026). Hatched: 2026 is a part-year - the record runs to 6 Nov 2026.

2025
1
2026
2

Group is each MEP's current political group, not necessarily the one they sat with at the time. Shares are rounded to whole percent.

The MEPs they meet most

Marina Kaljurand
1 meeting · S&D
Andreas Schwab
1 meeting · EPP
Aura Salla
1 meeting · EPP

The 3 most recent declared meetings

DateMEPSubject
28 May 2026Aura SallaDigital omnibus
20 May 2026Marina KaljurandDigital Omnibus
15 Jul 2025Andreas SchwabDMA

Meeting an MEP is a normal part of democratic life; the record is shown so anyone can see it.