Lobby organisation
Seldia - The European Direct Selling Association
Business group · Consumer & retail · HQ: Belgium · Transparency Register entry
As of 7 November 2026, Seldia - The European Direct Selling Association appears in 13 declared MEP meetings (13 different MEPs), most often with European People's Party.
In their own words
“Seldia's role is to represent all forms of direct selling in Europe, and to foster an environment allowing all responsible direct selling company to develop and grow. We do so taking into account the diversity of consumer protection regulation and social legislation across European countries.”
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“These objectives are achieved by: • collecting, monitoring and disseminating to our members all relevant information on developments at EU level likely to impact the direct selling sector; • collecting and disseminating news and statistics and promoting the awareness of direct selling with EU stakeholders; • representing the interests of our members with relevant stakeholders and EU institutions; • coordinating and supporting the advocacy activities of members on EU issues at national level; • promoting European codes of conduct for direct selling, and revising those codes when needed.”
Stated goals from the organisation's own Transparency Register filing.
Who they meet, and when
Which groups they meet
Share of this organisation's 13 declared meetings, by the meeting MEP's political group.
Meetings by year
Declared meetings per calendar year, 2025–2026. Bar length is relative to its busiest year (11 in 2025). Hatched: 2026 is a part-year - the record runs to 6 Nov 2026.
Group is each MEP's current political group, not necessarily the one they sat with at the time. Shares are rounded to whole percent.
The MEPs they meet most
The 13 most recent declared meetings
| Date | MEP | Subject |
|---|---|---|
| 27 May 2026 | Lukas Mandl | Digital Omnibus |
| 28 Apr 2026 | Reinis Pozņaks | Introductory meeting |
| 4 Dec 2025 | Laura Ballarín Cereza | Direct selling, SMEs and protection of minors |
| 8 Oct 2025 | Ernő Schaller-Baross | Protection of minors online |
| 8 Oct 2025 | Giusi Princi | Meeting with Seldia |
| 8 Oct 2025 | Nikola Minchev | Exchange of views |
| 3 Oct 2025 | Radan Kanev | Food Supplements and Health |
| 3 Oct 2025 | Pablo Arias Echeverría | Protection of minors online |
| 8 May 2025 | Joanna Scheuring-Wielgus | Priorities regarding SMEs |
| 7 May 2025 | Letizia Moratti | industrial policy |
| 7 May 2025 | Roman Haider | SMEs |
| 7 May 2025 | Dirk Gotink | Direct Selling sector |
| 29 Jan 2025 | Svenja Hahn | Renew Europe Stakeholder Roundtable: “Elevator Pitch for Better Single Market Rules” |
Meeting an MEP is a normal part of democratic life; the record is shown so anyone can see it.